Brad Jolicoeur is a Strategic Technology Leader and Hands-on Architect with over 20 years of experience transforming engineering organizations and delivering scalable, distributed systems. He has a proven track record of driving business value through architectural innovation, including the adoption of AI/ML agents and Internal Developer Platforms.
Brad is an expert in bridging the gap between technical vision and business goals, leading high-performing teams to reduce cloud costs, accelerate delivery velocity, and improve system reliability, while actively contributing to code and architectural prototypes. He is passionate about leveraging Generative AI and LLMs to empower engineering teams and solve complex business problems.
Recent Blog Articles
We Need to Talk About Your Repository Pattern
Brad Jolicoeur - 03/01/2026
The repository pattern violates SOLID principles and is redundant with modern ORMs like Marten. Learn better alternatives for .NET data access.
Why Your Safety Net Is Dropping Messages
Brad Jolicoeur - 02/28/2026
Stop silently dropping messages with Rebus. Learn why try/catch kills retries in .NET message handlers—and how to configure backoff, SLR, and circuit breakers.
In Message-Based Systems, Who Owns the Contract?
Brad Jolicoeur - 02/17/2026
In distributed systems, coupling often hides in message contracts. Learn why Events vs. Commands matters for ownership, and how to avoid the "Common" library trap.
The "Big Save" Problem: Why Task-Based UI is Event Sourcing’s Best Friend
Brad Jolicoeur - 02/16/2026
Learn how Task-Based UI solves the "Big Save" problem in Event Sourcing, retaining user intent and context for smarter downstream effects.